Turn Your Pour Cost
Into a Permanent Asset.
Full Proof Spirits Consulting builds, launches, and operates fully owned private label spirits brands for enterprise hospitality groups and celebrities — transforming a sunk inventory cost into a revenue-generating, equity-building enterprise.
A Fundamentally
Different Model
The hospitality industry pours millions of gallons of spirits every year — and currently captures only the retail margin on each pour. Every bottle of Tito's, Maker's Mark, or Bombay poured at your property enriches a third-party brand owner and their distributor, not you.
Full Proof Spirits Consulting offers a fundamentally different approach: we build, launch, and operate bespoke, fully owned private label spirits brands exclusively for enterprise hospitality groups. Your "branded house" of proprietary spirits transforms a sunk inventory cost into a revenue-generating, equity-building asset.
"You provide the venue and the volume. We provide the industry expertise, the supply chain, and the execution."
We establish a new, separate LLC jointly owned by your hospitality group (90–95%) and Full Proof Spirits Consulting (5–10%). This LLC owns the intellectual property and physical inventory of your new spirits brands — a standalone asset on your balance sheet.
The Full Proof
Blueprint
Instead of a large hospitality group simply purchasing more third-party vodka and whiskey, we establish a new LLC — jointly owned by the hospitality group (90–95%) and Full Proof Spirits Consulting (5–10%). The group provides the capital and the captive audience across their bars, restaurants, and venues. We provide the complete turnkey execution.
Everything You Need.
Nothing You Don't.
Eight years of building spirits brands from concept to fully licensed, distributed product — for enterprise hospitality groups and celebrities alike. We have navigated every challenge you will face, so you don't have to.
Brand naming, identity design, packaging development, and federal trademark registration. Your brand is your asset — we build it to last.
Federal TTB licensing, state-by-state compliance, COLA label approvals. We handle the regulatory complexity end to end.
Access to an established network of distilleries, barrel brokers, and bulk liquid suppliers — competitive pricing without sacrificing quality.
Custom glass, closures, and label sourcing. Bottling facility contracting and production management from raw liquid to finished case goods.
Warehousing, inventory management, order fulfillment, and invoicing for the LLC — a fully managed back-office operation.
Continuous consulting on portfolio expansion, new SKU development, and brand evolution as your hospitality group grows.
A full suite of creative services — from crafting the brand story and visual identity to complete execution across social media platforms. We build awareness for off-premise sales through targeted digital marketing: content creation, platform strategy, campaign management, and ongoing brand promotion designed to drive consumer demand beyond your venue walls.
The same end-to-end consulting model available to celebrities and public figures with a vision for their own spirits brand. From concept and brand story to TTB compliance, production, and launch — we build authentic, market-ready brands that extend your personal brand into a permanent, revenue-generating asset.
Why This Works for
Enterprise Hospitality
By eliminating the traditional brand owner and distributor markups, your group captures a significantly higher margin on every pour across every property.
Because the product is sold exclusively on-premise to your existing captive audience, the heavy burden of consumer marketing and advertising is entirely eliminated.
Your group controls the quality, the supply chain, and the pricing of your well and premium pours — no more being held hostage by distributor allocations.
The new LLC and its trademarked brands become a separate vertical that accrues value over time. Keep it in perpetuity for higher margins — or sell to a major spirits conglomerate for a significant multiple.
Michael Lahalih
Michael Lahalih is the founder of Lucky Seven Spirits — a Kentucky Straight Bourbon brand he built from a concept to a fully licensed, distributed, and market-tested operation over eight years. He has personally navigated every stage of the spirits industry: federal licensing, barrel sourcing, label compliance, distributor relationships, and on-premise sales.
A marketing alumnus of the University of Illinois at Chicago, Michael brings both the operational depth of a founder and the strategic perspective of a brand builder to every engagement.
Lucky Seven Spirits
Brands We've Built
From the Ground Up
Lucky Seven Spirits
Inspired by the golden age of cinema, Lucky Seven is a small, creative, and highly selective Kentucky Straight Bourbon sourcing company dedicated to discovering, curating, and offering rare, exciting, and high-quality expressions. Every bottle tells a story.
Visit luckysevenspirits.com↗Nutless Monkey
A bold, personality-driven flavored bourbon brand built for the on-premise market. Nutless Monkey brings character and approachability to the flavored spirits category — proof that great bourbon doesn't have to take itself too seriously.
Visit nutlessmonkey.com↗Ready to Build Your
Own Spirits Brand?
Whether you represent a casino group, hotel portfolio, restaurant collection, or a celebrity with a vision for your own brand, the first step is a confidential conversation. Let's explore what a bespoke private label spirits program could look like for you. Don't make a pour decision without us!